Have you claimed your Google Business Profile?
72% of consumers use Google Maps to find local businesses.
Optimise your Google Business Profile to increase your online presence
- Claim and verify your listing. This is the first step to optimizing your profile, and it’s essential for ensuring that your business information is accurate and up-to-date.
- Complete your profile information. This includes your business name, address, phone number, website, hours of operation, and other relevant details. The more information you provide, the easier it will be for people to find and learn about your business.
- Add photos. High-quality photos are a great way to give people a visual preview of your business. Be sure to include photos of your products or services, your team, and your storefront.
- Write a clear and concise description. Your description should give people a good overview of your business, what you do, and why they should choose you. Use keywords that people are likely to search for when looking for businesses like yours.
- Get reviews. Positive reviews are a great way to build trust and credibility with potential customers. Encourage your customers to leave reviews, and be sure to respond to them promptly.
- Respond to questions. People may ask questions about your business on Google Maps or Google My Business. Be sure to respond to these questions promptly and helpfully.
- Post regularly. Google Posts are a great way to share news, updates, and promotions with your customers. Post regularly to keep your profile active and engaged.
Here are some additional tips
- Use relevant keywords throughout your profile, especially in your business name, address, and description.
- Optimize your profile for mobile devices. More and more people are using their phones to search for businesses, so it’s important to make sure your profile looks good and functions well on mobile devices.
- Keep your profile up-to-date. Make sure your contact information, hours of operation, and other details are always accurate.
- Monitor your analytics. Google My Business provides analytics that can help you track how people are finding your profile and what they’re doing once they find it. Use this information to improve your profile and your marketing efforts.
Whether you looking to promote your business and services or sell your products online we can help. We go the extra mile to make sure you are 100% satisfied and offer ongoing support to our clients.
Benefits of having an up-to-date and optimised Google Business Profile
- A study by BrightLocal found that businesses with complete and accurate Google Business Profiles receive 33% more clicks on Google Maps than businesses with incomplete or inaccurate profiles.
- Another study by Moz found that businesses with more reviews receive 42% more clicks on Google Maps than businesses with fewer reviews.
- A study by Search Engine Journal found that businesses that post regularly to their Google Business Profiles receive 70% more engagement than businesses that don’t post.
- 60% of consumers say that they’re more likely to visit a business with a good Google Business Profile.
- 92% of consumers read online reviews before visiting a business.
These stats show that Google Business Profiles are an essential tool for businesses of all sizes. By optimizing your profile, you can reach more customers, build trust, and grow your business.
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Adding new SEO content regularly is important for a number of reasons. First, it can help keep your website’s content fresh and exciting for visitors, potentially increasing website engagement and conversions. Second, it can help increase the visibility of your website in search engine results pages (SERPs), potentially increasing organic traffic and improving search engine rankings. Finally, it can help to demonstrate to search engines that your website is regularly updated with high-quality content, which could result in better indexation and improved visibility in SERPs.
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