Why Posting on Social Media Isn’t a Real Strategy

“Social media strategy” is a term thrown around a lot these days, usually linked closely with the necessity of regular posting. But let’s get real: just pushing out posts isn’t enough to cut through the noise of others’ everyday feeds. Agatha Brewer’s insightful article really hits the nail on the head here. It questions the effectiveness of regular posting without strategic intent and aligning content forms with specific audience needs. This deeper understanding begs us to go beyond mere posting. Let’s explore why that’s crucial and how you can significantly improve your approach.

The Issue with Just Posting

Agatha Brewer’s case critically underlines the shortfall of random social media activity. Here’s the reality: each platform serves different audiences and purposes. Businesses that chuck out the same content across all platforms typically see underwhelming outcomes. The platforms are crowded, and without a unique, targeted approach, your messages get lost.

Unstructured posting affects your business’s appearance and responsiveness too. It results in uneven engagement rates, a confused brand message, and lost opportunity in forming meaningful connections.

Shifting to Better Approaches

The landscape of social media has rapidly evolved from being just bulletin boards to becoming dynamic communities. Brands now need to weave their strategies around engagement rather than just visibility. This shift makes perfect sense. Having conversations, building community, and providing reactive engagement form the bedrock of a thriving social media strategy.

Examine case studies from brands like Dove or GoPro. These brands have pivoted from basic posting patterns to creating high-value, meaningful interactions, using posts to start conversations and involve their audience actively.

What You Should Consider Instead

Here are actionable strategies that don’t just stop at the surface-level engagement:

  1. Know and Nurture Your Platform’s Community: Dive deep into analysis and understand your target demographic’s psychology on each platform.
  2. Foster Genuine Engagement: Encourage vocal followers, initiate hashtag campaigns, and spark brand-critical conversations.
  3. Optimal Utilization of Tools and Analytics: Utilise the kind of cutting-edge tools that let you gauge post-performance, track engagement and help optimise future content.

By adjusting your tactics to be more immersive and tactical, aligning every post with a precise strategic goal, your social media efforts can become far more potent.

Key Takeaways

  • Posting alone isn’t enough: Broad spectrum posting strategies aren’t directly transferrable across different platforms.
  • Understand your platform and audience: Tailor your strategy to fit the platform specifics and anticipate the needs of your audience there.
  • Engagement trumps exposure: Shift focus towards creating an engaged community around your brand.
  • Use advanced tools for deeper insights: Harness the data your engagement provides to finetune and power your future approaches.
  • Create Conversations, Not Just Noise: Posts should begin dialogues and inspire interaction. This fosters deeper relationships and empowers brand advocacy.

Devising a Social Media Strategy that Works

Crafting a strategy focused on engagement and precise tactics can seem challenging, especially if you’ve been playing the numbers game with posts. Changing gears from quantity to quality and engagement might be what’s needed to elevate your brand’s effectiveness on social media.


Q: Why is posting regularly on social media not enough?
A: Regularly posting without strategic engagement results in low return interactions, confused brand messaging, and missed opportunities for meaningful interaction. Social media success currently depends more on deep engagement than simple visibility.

Q: How can brands measure social media engagement effectively?
A: Brands should use social media analytics tools to measure the effectiveness of their interactions, monitor which types of content get the most engagement, and R monitor R follower growth. Observations from these metrics can help pivot strategies to where they are most required.

Q: What should replace frequent simple postings in social media strategies?
A: Strategic engagements such as direct interactions, polls, user-generated content, impactful conversations, and community building activities should become central elements in an effective social media strategy.

Actionable Step

Deep-Dive Audience Analysis: This week, spend some time looking at your audience on each of your social posts. By leveraging this guide, marketers and businesses can shift from being mere noise on social media to being significantly valuable voice followers seek out and listen to. Start not just posting, but interacting in ways that align more closely with your strategic business goals.

AI was used to generate parts of this content so take it with a pinch of salt. AI bais is a real thing based on the data we give it and honestly sometimes I think AI just enjoys messing with us!